Case study · Marassi Al Bahrain
The fifth agency they tried. Four years on, we’re still here.
When Eagle Hills Diyar came to us, we were the fifth agency they had worked with. Four had been tried and let go. The challenge wasn’t generating leads for apartments — it was selling a vision of a community that largely did not exist yet.
qualified leads at peak, feeding the sales team
residential developments launched under one playbook
cost per lead held across the portfolio benchmark
Services: Lead Generation · Paid Media Strategy · Content Production · Launch Campaigns
The Challenge
When Eagle Hills Diyar came to us, we were the fifth agency they had worked with. Four had been tried and let go because they could not get the job done.
At the time, only Marassi Shores and Marassi Residences were established. The mall was a construction site. The challenge was not just generating leads for apartments. It was selling a vision of a community that largely did not exist yet, in a market where buyers had seen plenty of off-plan promises before.
The Strategy
The agencies before us jumped straight to static ads saying “invest in this property.” We started with strategy.
We positioned Marassi Al Bahrain not as a collection of buildings but as Bahrain’s premium beachfront destination to live, work, and play. Content pillars teased the coming mall, the two five-star beach resorts, the white sand beach, and the lifestyle taking shape. Buyers were not purchasing an apartment. They were buying into a community.
On the media side, we built a full-funnel structure across the GCC: brand awareness, consideration, then conversion, supported by retargeting, remarketing, and lookalike audiences, all feeding qualified leads to the client’s sales team.
Critically, we closed the loop between marketing and sales. The sales team fed back data on answer rates, lead quality, and progression through the pipeline, and we optimised media buying against it. We were not chasing volume. We were chasing leads that convert.
What We Did
Each new development followed a repeatable launch structure we built: tease, presale, launch. As one building sold through, the next launched, and the playbook ran again across Marassi Residences, Address Residences, Marassi Shores, Marassi Vista, Marassi Bay, Marassi Park, Marassi Terraces, Marassi Boulevard, and Palace Residences.
Cost per lead was managed against the price point of each proposition. Accessible developments like Marassi Park generated leads from as little as $3. Premium branded residences under the Address and Palace names ran at deliberately higher CPLs of $30 to $60, prioritising qualification over volume. Across the portfolio, our benchmark held: under $30 per lead.
We also supported the client’s presence at key moments like Cityscape Bahrain with dedicated campaign content.
The Results
- Up to 1,000 leads per month at peak, feeding the sales team across nine developments
- Successive sell-through funding building after building, with the community growing from two completed towers to a thriving beachfront destination
- A four-year partnership and counting, after four previous agencies failed
- Marassi Al Bahrain is now exactly what we positioned it as in 2021: the place to be
Watch the work
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