Case study · A Bahraini fashion brand
Turning a Shopify store into a regional revenue engine.
A Bahraini fashion brand needed its ecommerce store to work as hard as its product did. The brand had the product and the Shopify platform in place; what it lacked was a paid media engine capable of driving qualified traffic from across the Middle East and converting that traffic into sales at a defensible cost.
online revenue generated in 2 months (in-store sales came in on top)
ROAS in month two of the campaign
generated for every BD1 of ad spend in month two
Services: Paid Social · Ecommerce Advertising · Shopify Performance Marketing · Platforms: Instagram · Facebook · TikTok · Snapchat
The Challenge
Running paid social for an ecommerce fashion brand across the wider Middle East is not the same as running it for Bahrain alone. Audiences, price sensitivity, and buying behaviour shift from market to market, and budget spread too thin across the region produces traffic without sales.
The brand needed a campaign that could drive volume across multiple Middle East markets while still converting on a single Shopify checkout, and it needed the numbers to prove the spend was working, not just the traffic.
The Strategy
We ran the campaign across four platforms, Instagram, Facebook, TikTok, and Snapchat, rather than relying on a single channel. Budget was allocated and continuously rebalanced across those four based on which combinations of platform, audience, and creative were actually converting into Shopify sales, not simply generating clicks or add-to-carts.
The focus throughout was revenue per BD spent, not cost per click or cost per acquisition in isolation. That discipline is what allowed spend to scale in month two while ROAS improved, rather than the more common pattern where scaling spend erodes efficiency.
What We Did
Over two months of advertising across Instagram, Facebook, TikTok, and Snapchat, targeting the wider Middle East region, the campaign drove traffic directly into the brand’s Shopify store and generated BD114,830 in tracked online revenue.
In month two alone, we invested BD5,842 in ad spend and generated BD67,850 in online sales, a 1,161% ROAS. Put simply, every BD1 spent on advertising returned approximately BD11.61 in tracked online revenue, a result achieved while scaling spend rather than holding it flat.
That figure is also a floor, not a ceiling. The brand reported that the campaign was driving people into their physical shops as well: customers who saw the ads on Instagram, Facebook, TikTok, or Snapchat then visited in person and bought in-store, sales that sit outside the BD114,830 online figure and were not tracked in these numbers. The true revenue generated by the campaign, and the true ROAS, was higher than what is reported here.
The Results
- BD114,830 in tracked online revenue generated across 2 months, plus additional untracked in-store sales driven by the same ads
- 1,161% ROAS in month two on tracked online sales alone, with spend scaled up rather than pulled back
- BD11.61 in online revenue generated for every BD1 spent on advertising in month two, before accounting for the offline halo effect
- A four-platform campaign structure (Instagram, Facebook, TikTok, Snapchat) proven to convert regional Middle East traffic into completed Shopify sales, not just site visits
- Evidence of a genuine online-to-offline effect, with ad exposure translating into in-store footfall and sales beyond what digital tracking alone captures
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